Why aren't there more graphics in this web site?

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Search engines do not like graphics
Graphics occupy space that could be used to deliver more content
Graphics, especially animated graphics, detract from your web site's ability to convey your message quickly
Graphics slow down your web pages
Graphics can significantly increase the cost of your web site

Graphics definitely have their place and should only be used if they add value to your web site visitor. Entertainment web sites are good examples. It also depends upon the type of customer you are attempting to reach. For example, this is a professional services web site. The goal is to quickly communicate what this web site has to offer to solve business owner 's problems or answer his questions. We assume that the visitor knows what a computer, a person in a business suit, a building, or perhaps a gear or two looks like. We further assume that the visitor does not know what we actually do at NJN Consulting and has no time to waste in making that determination.

So, Clara, the useful information on this web site is the beef. Not the graphics.

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