Combining expertise in business and technology
   to grow your business

Where I think this book shines is in the "Where to" and "How to" aspects of search engine optimization. How to I find good sites to link to. How do I use the available software tools to get the job done. How do I keep up to date. This is a must have book for people planning to do a good deal of the search engine optimization work themselves.

Again, even if you do not plan to do the search engine optimization yourself it can help you evaluate the quality of work being performed by your search engine optimization consultant and to contribute to the success of the search engine optimization process.
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