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Search Engine Optimization and New Web Site Design
Most companies and professional web design services address Search Engine Optimization after the web site has been completed and published on the web. This is a costly mistake. Search Engine Optimization must be taken into consideration in the design phase to determine how to best communicate the message in a manner that will be Search Engine friendly and generate the most traffic. Depending on the magnitude of the problems regarding Search Engine Optimization the web site may require substantial and costly redesign.

While it always better to consider Search Engine Optimization in the design phase steps can almost always be taken to modify existing web pages to provide some visibility to search engines.
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