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This is also an area where most controversy arises. The web designers have done their utmost to design a beautiful site. But many beautiful web sites are totally composed of graphics with no readable text. You can tell if the text is readable if you can highlight and copy it. If you cannot highlight the text the search engines cannot read it. If they cannot read it they cannot index the content. If they cannot read the navigation they cannot crawl the rest of your web site.

Adding readable text may detract from the artistic presentation of the web site. And this is where significant resistance is often met from web site designers.

Somewhere content has to be added to the web pages that the search engines can read. This may or may not mean that some of the aesthetic appeal of the site needs to be sacrificed for the sake of search engine visibility. If a tree falls in the woods and no one is there to hear it does it make a noise? Is a web site beautiful if no one sees it?

A web site can be both artistic and search engine friendly. This is another challenge for search engine optimization.
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