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Establish a Linking Strategy

Well written links, particularly backlinks (inbound links), are very important for search engine optimization and web usability:

Search engines follow links. The more backlinks to your web site the quicker it will be indexed and the more often it will get indexed.
People follow links. The more relevant backlinks to your web site the more people go to you web site.
Well written outgoing links provide additional searchable text and content for the search engines to use .
Links to additional relevant information add value to the web site encouraging visitors to spend more time on your web site and to return more often.
Link wording, placement on the web page and the page to which backlinks point are important considerations.

Let NJN Consulting help you establish a well planned, ongoing linking strategy that will improve your page rank and add value to you web site. We can determine competitors' incoming links so they may be targeted in your linking strategy.

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Special Note: Beware of services referred to as link farms that, for a fee, offer to establish thousands of incoming links to your web site. The search engines are smart enough to recognize legitimate, relevant links from frivolous links. Links from known link farm pages, or pages later discovered to be link farms, may result in your web site being penalized.