1904 Redwood Avenue Wyomissing, PA 19610
Tel.: (610) 334-7463 Fax: (610) 670-2549
Email: info@njnconsulting.com

Combining expertise in business and technology
to grow your business

You are here: Home Page>Search Engine Optimization>Keywords

Custom Business Software Web Site Development Search Engine Optimization Internet Sales and Marketing Frequently Asked Questions Recommended Software Recommended References Recommended Resources About Us Search This Site Site Map What's New
Web Design by NJN Consulting Copyright © 2006 NJN Consulting All Rights Reserved

Keywords and Keyword Phrase Analysis

Keyword analysis is the first and most important step in the Search Engine Optimization process. It is essential that the correct keywords and keyword phrases be selected that accurately reflect what people are actually entering when doing searches on the web for your product or service. Very often the keywords people actually use to find a product or service on the web are very different from the keywords business owners think they would be using.

Keyword Analysis tools are used to find what people are actually entering when searching for a product or service. The next step is to select those keywords that afford the best chance for successfully locating your web site. This is based upon volume of searches being performed and on competition for the keyword or keyword phrase. Competition refers to the number of other web pages using those keywords.

Properly utilizing keywords involves far more than simply including them in the keyword section of the web page header. There are Search Engine Optimization principals including keyword density, prominance and proximity that must be considered in the web page design and the structure of the content on the web page.

The benefits of Keyword Analysis go far beyond Search Engine Optimization. Read Wordtracker's Keyword Research Guide to learn more.

Back