Because the impact on the business of failing to find time for Search Engine Optimization tasks is less obvious in the short run than again for example Order Entry or Shipping, people sometimes tend to put them on the back burner. But in doing so the client may well find that there are fewer and fewer orders to process or ship in the future.

By clearly including Search Engine Optimization responsibilities in the job description, setting reasonable and attainable SEO goals and holding people responsible for meeting those goals Search Engine Optimization responsibilities will not be ignored and the process far more successful.

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